Sector Insights
To ensure a well-rounded understanding of the live music sector’s needs, IMEMS conducted an extensive consultation process through interviews, workshops, and event-based discussions across Europe. In partnership with Ekhoscènes and other organizations like LiveDMA, LiveEurope, and Pearle*, we gathered insights from a wide range of professionals—festival organizers, promoters, venue operators, and tech innovators.
We also consulted experts in sustainability, AI ethics, and cultural innovation, ensuring our findings reflect both operational realities and broader systemic concerns. All interviews covered the entire live music value chain, from artistic creation to administration and audience engagement.
Our work is grounded in the values of fairness, inclusivity, and sustainability, echoing frameworks like LiveDMA’s 13 Guiding Principles for Fair Practice—a foundation for responsible AI development in live music.
This multi-faceted consultation strategy allowed us to map a wide spectrum of insights, concerns, and opportunities that informed our analysis and recommendations.
Needs & Challenges in the Live Music Sector
Through extensive consultation, IMEMS identified six key categories of needs for AI integration in live music:
1. FUNCTIONAL NEEDS BY ROLE: From artistic programming to administration, professionals seek tools to streamline workflows, automate tasks, and enhance audience engagement.
2. CROSS-FUNCTIONAL INTEGRATION: There's a critical need for interoperable, centralized systems to reduce fragmentation across platforms used for ticketing, marketing, and production.
3. PROJECT INTELLIGENCE & MONITORING Stakeholders want comprehensive dashboards that integrate live performance data with streaming and audience insights for better decision-making.
4. PRODUCTIVITY & TIME MANAGEMENT: AI can relieve operational pressures by automating repetitive tasks, allowing more time for creativity and innovation.
5. CREATIVITY, EXPEERIENCE & ACCESSIBILITY:: AI offers potential to democratize creative tools, making immersive technologies more accessible to smaller venues and independent artists.
6. SUSTAINABILITY: Though still emerging, AI could support resource optimization and environmental impact tracking, with room for further development.
These findings highlight the need for pilot projects and cross-sector collaboration to develop, test, and scale effective AI solutions tailored to the live music ecosystem.
Interviews and Testimonials
You can get all insights from the interviews we conducted with industry professionals - including producers, promoters, venues, festivals, and ticketing agents - in our full report.
Read interviews with
- Ekhoscènes (FR) - Industry Body representing Private Live Performance organisations in France - Malika Séguineau
- SoAlive (BG) - Music Showcase Festival & Conference - Ruth Koleva
- Issue (CH) - Event Safety management - Pascal Viot
- Fairly (FR) - Impact Measurement Service for the Live sector - Maxime Faget
- Reelax Tickets (FR) - Ticketing Platform
- Fever (ESP) - Event Recommendation Platform - Dario Garcia Garcia
- EMMA (EU) - European Music Managers Alliance -Jess Partridge
- Daniel Fletcher (ESP) - Live Music & Innovation Expert
